40 Under 40: Amanda Shell Jennings (Priority Ambulance – Knoxville, TN)
40 Under 40 nominees were selected based on their contributions to the American Ambulance Association, their employer, state ambulance association, other professional associations, and/or the EMS profession.
Amanda Shell Jennings
Director of Marketing and Communications
Nominated by: Dennis Rowe
As Director of Marketing and Communications, Amanda Shell Jennings manages internal and external communications throughout the Priority Ambulance family of companies.
Jennings provided marketing and public relations support for the company since its founding in 2014 in her previous role as Senior Account Executive with public relations firm Moxley Carmichael. Prior to joining Priority Ambulance, Jennings was a top performing account executive at premier East Tennessee public relations firm Moxley Carmichael for five years, where she created and executed strategic communications plans for Priority Ambulance, Tennessee Theatre, Knoxville Convention Center, Knoxville Civic Auditorium and Coliseum, US Nitrogen, and Knoxville’s Community Development Corporation, among other clients. Jennings specializes in media relations, event planning, marketing, crisis communications, internal communications, and social media strategy.
Jennings is involved in local professional organizations. Jennings currently serves on the Communications Committee for the American Ambulance Association and as Treasurer of the Volunteer Chapter of the Public Relations Society of America. Jennings served as Vice President of collegiate relations for the Knoxville American Marketing Association from 2012 to 2015. Jennings holds a Bachelor’s Degree in Journalism with a minor in Spanish from the University of Tennessee, Knoxville.
Reason for Nomination:
As the Director of Marketing and Communications, Amanda Shell Jennings brings members of the Priority Ambulance family of companies in states across the country closer together through communication strategies and tells the story of Priority Ambulance and its personnel to the industry and the public.
As part of an outside consultant group, Amanda developed and guided the initial brand strategy for the company’s founding in 2013. Joining the company’s marketing and growth department full-time in 2017, Jennings has managed the announcements and brand integrations of eight acquisitions and three cold startups.
Beginning with 150 employees in two locations to a current total of nearly 3,000 employees in 10 states, Amanda has developed communications programs, tools, and strategies to bring the family of companies closer together. In 2018, the company launched a company wide Priority News Network with mounted screens at each Priority location that share company news, employee profiles, clinical updates and alerts, and more in a cloud-based network. Jennings and the corporate marketing team work with subject matter experts throughout the company to develop news items, updates, and recognitions.
Jennings also supports the external marketing and new business development efforts at each Priority company, including leading the proposal development process for hospital and 9-1-1 contracts. Jennings has been sharing the stories of EMS in the media for eight years and finds the most enjoyment from telling the human stories of EMS and sharing the positive impact that the Priority team has on patients and communities.
In addition to her work at Priority Ambulance, Jennings volunteers for the Priority Ambulance Leadership Foundation, a 501c3 nonprofit envisioned and founded by former owners of Priority Ambulance’s companies to develop the next generation of EMS industry leaders. The foundation organizes a year-long, accelerated EMS executive course with four week-long in-person class sessions. Jennings assisted in launching the leadership course in 2019 and serves as the chair of the fundraising committee and manages the annual capstone project. The foundation graduated its first class of six in 2019 and has expanded to a class of 12 for 2020.
Jennings also currently serves on the Communications Committee for the American Ambulance Association.
View all of the 2020 Mobile Healthcare 40 Under 40 Honorees