September 25, 2025 | 14:00 ET | Free to AAA Members / $200 List

Join Adam Paluka for a revealing case study on how EMSA turned the tide of public opinion following a tumultuous period in its history. In early 2022, EMSA grappled with severe challenges including high staff turnover, declining response times, and growing skepticism about its efficacy. Fast forward to 2025, and the landscape has dramatically transformed. This session will delve into the strategic measures that catalyzed this turnaround, providing attendees with actionable insights and strategies. Key takeaways include:

• Effective Communication: Master the art of conveying the value of your EMS service to political and community leaders at all levels.
• Data Utilization: Identify crucial data points to collect, such as economic impact figures and community satisfaction metrics, which go beyond traditional patient care statistics.
• Advanced Media Strategies: Explore innovative media tactics that extend beyond basic press releases and direct engagements with journalists to boost your service’s media presence.
• Leadership Engagement: Learn methods to involve executive leadership and board members in public relations and reputation management efforts to foster a unified front.

Adam Paluka 

Adam Paluka, APR has been EMSA’s Chief Public Affairs Officer since October 2020. Adam joined EMSA in 2013 as the Authority’s first Community Relations and Social Media Manager previously working at FOX23 News in Tulsa as an anchor and reporter. As the Chief Public Affairs Officer, Adam oversees the many aspects of communication and marketing for EMSA including media relations, community relations, internal communications, government affairs, and overseeing the marketing for the EMSAcare subscription program. One of Adam’s key responsibilities is to tell EMSA’s story to the 1.2 million residents in EMSA’s service area and help those residents see EMSA as a national EMS leader whose medics administer compassionate and clinically superior care each day in the communities we serve.

Before coming to EMSA, Adam was a reporter and fill-in anchor for FOX23 in Tulsa. Adam graduated with honors from the University of Colorado’s School of Journalism and Mass Communication. Adam has been involved as a Board Member for many local nonprofit organizations including Domestic Violence Intervention Services, Leadership Tulsa, Health Outreach Prevention Education, and Street School. He is a Past Chair for the Public Relations Society of America’s Southwest District and in 2021 was the President of the PRSA Tulsa Chapter. In 2018, Adam earned his Accreditation in Public Relations and that same year was named the PRSA-Tulsa Young Professional of the Year. In 2023, Adam was named PRSA Tulsa Professional of the Year, an award given to a PR Professional who exemplifies strong talent and passion for communications, leadership skills and dedication to PRSA.