Implementation Science in EMS Webinar – December 11th
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Written by AAA Staff on . Posted in Patient Care, Webinars.
Written by AAA Staff on . Posted in Events, State Association Leadership Excellence.
Join fellow state-level ambulance and EMS association leaders for a day of networking and idea exchange at the second annual State Association Leadership Excellence Conference! Share challenges, successes, and innovations with mobile healthcare leaders from across the country.
American Ambulance Association
State Association Leadership Excellence (SALE) Conference
October 1 | 8:30–15:00 CT
Dallas, TX
| Time | Topic |
| 8:30 AM | Welcome, Introductions, Antitrust Statement, Hot Off the Presses Donna Newchurch & Henry Lewis |
| 8:55 AM | Federal Advocacy Update Jamie Pafford-Gresham & Tristan North |
| 9:25 AM | OBBBA’s Impact on Medicaid Sellers Dorsey |
| 9:40 AM | State Balance Billing Landscape & Politics (Part 1) Terence Ramotar & Ken Kelley |
| 10:25 AM | Break |
| 10:40 AM | State Balance Billing Landscape & Politics (Part 2) Terence Ramotar & Ken Kelley |
| 11:25 AM | Engaging & Optimizing Your Lobbyist California |
| 11:55 AM | Networking Lunch |
| 12:40 PM | EMS as an Essential Service: Making This Meaningful Henry Lewis & Reg James |
| 1:10 PM | Managing Wall Times Tracy Wold |
| 1:30 PM | Workforce Shortage Strategies & Sustainability Best Practices Henry Lewis |
| 2:00 PM | Small Group Simulation Capstone |
| 2:50 PM | Closing Remarks Donna Newchurch & Henry Lewis |
Hyatt Regency Dallas
300 Reunion Boulevard
Dallas, TX 75207, USA
Located in downtown next to the iconic Dallas landmark, Reunion Tower, Hyatt Regency Dallas is a gateway to the best of the city. Live, work, and unwind in ultimate comfort at our inviting hotel, located near the Kay Bailey Hutchison Convention Center, American Airlines Center, and within walking distance of tourist attractions like Dealey Plaza and the Historic West End. Whether you’re here to work or play, Hyatt Regency Dallas is designed to be your downtown home base.
Written by Amanda Riordan on . Posted in Annual Conference & Tradeshow.
Share your insights with fellow EMS leaders surrounded by the excitement of fabulous Las Vegas.
This year, we’re making a special call for Pecha Kucha–style presentations—a concise, visual storytelling format that uses 20 slides shown for 20 seconds each, for a total of 6 minutes and 40 seconds. The focus is on telling a story through powerful, image-based slides.
Other presentation formats are welcome, but we’re eager to feature a few of these dynamic Pecha Kucha sessions to keep energy and ideas flowing throughout the event.
Speaker proposal are due November 15!
Written by Rob Lawrence on . Posted in Annual Conference & Tradeshow, Leadership & Management.
Frontline Leadership in Action: Redefining the Role of EMS Leaders in 2025
By Rob Lawrence,
At the 2025 American Ambulance Association Conference, the theme of frontline leadership resonated far beyond the breakout room walls. For the third year running, I joined my Aussie mate and Acadian Ambulance President, Justin Back, to co-lead a session that continues to spark powerful dialogue—not lecture—on what it means to lead from the front in today’s EMS.
As with previous years, it was an open and evolving conversation. Justin and I, as always, invited our colleagues in the audience to shape the session with us. Because, frankly, the best insights often come not from the podium, but from the room. And when it comes to defining effective leadership in our profession, EMS is undergoing a long-overdue cultural shift: from top-down command to servant leadership that starts at street level.
“People Don’t Work For Me—They Work With Me”
One of the key themes we tackled was how EMS leaders must embed themselves in the environments they expect their teams to thrive in. At Acadian, Justin holds his leadership team accountable to the “10-day rule”: no one in leadership should go more than 10 days without being back in the field. That means riding in the truck, answering calls, and walking in the same boots as the crews they support.
This is more than symbolic. It’s about closing the gap between policy and practice, between planning meetings and actual patient care. Justin puts it plainly: “The frontline is the top line. Ours is an upside-down pyramid—and it’s our job as leaders to support and serve from the bottom.” That philosophy doesn’t just build respect—it builds real-time understanding of what’s working, what’s broken, and where change needs to happen.
Replacing Preaching with Listening
What makes this leadership conversation different is that it acknowledges a hard truth: EMS doesn’t have the luxury of theoretical leadership anymore. Workforce shortages, recruitment battles, and retention challenges demand that we act fast—and with humility.
In our session, we didn’t preach solutions. We facilitated the sharing of them. Attendees contributed more than we did, offering cross-agency insights on how they’re addressing fatigue, field safety, and the evolving expectations of the workforce. We all walked away with five or more takeaways we could implement immediately.
For example, Justin shared Acadian’s surprising findings from a fatigue study: most preventable incidents were not happening during long night shifts, but during early daytime hours, among well-rested providers. That shifted their focus from assumptions about burnout to a broader concept of “shift readiness”—a term that now anchors their safety culture.
Accountability and Just Culture Can Coexist
Another hallmark of modern EMS leadership is knowing how to hold teams accountable without defaulting to blame. At Acadian, every preventable vehicle incident is reviewed by a centralized safety committee. Team members attend with their local supervisors, and the review process is rooted in a just culture model—one that aims to learn, not punish.
But this doesn’t mean going soft. As Justin said, “The pandemic forced us to bend without breaking, but now we must return to high standards. And we’re unapologetically doing that.” That blend of accountability and fairness is helping Acadian retain high performers and set a consistent tone of professionalism.
Leading the Next Generation
In 2025, leadership must also mean preparing for the workforce of the future. We discussed what today’s EMS recruit looks like—and how to welcome them into the profession even if their journey with us is short-term. “It’s not a stepping stone—it’s a building block,” Justin said. “If we can be part of someone’s broader journey and they leave as advocates for EMS, we all win.”
Leadership today means recruiting not just based on certification, but on mindset. Justin emphasized that Acadian looks for leaders with more will than skill—because skill can be taught, but heart and courage can’t. It also means being intentional about diversity, especially in areas like bilingual hiring, where language skills are becoming as vital as clinical ones.
From the Room to the Road
What struck me most about our session—and indeed the AAA conference as a whole—was the shared sense that the real solutions live not in leadership offices, but in the shared experiences of the EMS community. When we listen, when we ride, when we engage—true leadership takes shape.
Frontline leadership in 2025 isn’t about commanding from a distance. It’s about showing up, staying connected, and doing the hard, human work of leading with empathy, accountability, and consistency. As we say every year when we wrap this session: we’re not done yet. There’s more to learn, more to improve, and more to share.
Triple-A, we’re ready for round four.
Written by Rob Lawrence on . Posted in Annual Conference & Tradeshow, News, Press.
Eight hundred words can’t capture every gasp and head-nod, but they can transmit the shockwave Danielle Thomas (COO, Lifeline Ambulance, California) and Carly Strong (COO, Riggs Ambulance, California) unleashed at the 2025 American Ambulance Association Annual Conference.
Written by Rob Lawrence on . Posted in Annual Conference & Tradeshow, News, Press.
At the 2025 American Ambulance Association Annual Conference, Royal Ambulance founder Steve Grau delivered a powerful reminder that leadership doesn’t start in a boardroom or budget meeting; it starts in the mirror.
Written by Rob Lawrence on . Posted in Annual Conference & Tradeshow, News, Press.
For many of us in EMS, the term “crazy busy” is often thrown around like a rite of passage. It’s shorthand for a culture of overdrive: another shift, another code, another unfunded mandate, another denied claim. But what if “crazy busy” isn’t just a schedule problem — it’s a warning sign?
Written by AAA Staff on . Posted in Advocacy Priorities, Annual Conference & Tradeshow.
Recorded June 2025
During the 2025 American Ambulance Association Annual Conference & Trade Show in Lexington, KY, Prodigy’s Rob Lawrence chatted with AAA President Jamie Pafford-Gresham about the 535 Plan and the importance of building relationships with members of Congress.
Written by Rob Lawrence on . Posted in Annual Conference & Tradeshow, News, Press.
EMS1 | Gen Z, AI and the loneliness epidemic: The 5-M blueprint to future-proof your EMS crew
Named one of Forbes’ Top Futurists, Heather E. McGowan has advised Fortune 500 boards, high-growth start-ups, universities and governments on how to adapt “at the speed of possibility.” A two-time bestselling author (“The adaptation advantage” and “The empathy advantage”), she specializes in translating big, fast-moving trends (e.g., technological disruption, demographic shifts, AI augmentation) into practical strategies leaders can act on today.
Written by Jamie Pafford-Gresham on . Posted in AAA HQ, Annual Conference & Tradeshow, Medicare, Stars of Life.
Happy New Year from Our New Association President

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Written by Amanda Riordan on . Posted in Annual Conference & Tradeshow.
Share your insights with fellow EMS leaders surrounded by the charm and excitement of Lexington’s iconic hospitality featuring world-class dining, bourbon, and horseracing. Speaker proposal deadline extended to January 31!
Written by AAA Staff on . Posted in Member-Only, Webinars.
Written by AAA Staff on . Posted in Member-Only, Patient Care, Webinars.
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Written by AAA Staff on . Posted in Member-Only, News, Webinars.
Written by Amanda Riordan on . Posted in Annual Conference & Tradeshow.

Share your insights with fellow EMS leaders surrounded by the charm and excitement of Lexington’s iconic hospitality featuring world-class dining, bourbon, and horseracing.
Written by Amanda Riordan on . Posted in Annual Conference & Tradeshow.

Written by AAA Staff on . Posted in Events, News, Press.
The all-volunteer National EMS Memorial Service honors EMS professionals who have died in the line of duty. Write your message of sympathy for the families of the 2024 honorees below, and they will be shared with them at the NEMSMS Weekend of Honor. Even just a sentence or two means the world to those left behind.
Written by AAA Staff on . Posted in Events.
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Written by AAA Staff on . Posted in Events.
Whitehouse.gov Post | Share on Facebook | Retweet on X
During National Emergency Medical Services (EMS) Week, we honor our Nation’s courageous EMS providers, who put it all on the line to deliver urgent, life-saving care to people across our country in times of great need.
Whether paramedics, emergency medical technicians, 911 and 988 dispatchers, or other first responders, EMS providers routinely work long hours away from loved ones to keep other families whole. They risk their own lives and health, staring down storms, floods, or fires and rushing to rescue people in need. For many Americans, they are a beacon of hope in some of life’s toughest moments and let us know we are going to be okay. We have a duty to show up for them the way they show up for us.
That is why my Administration is working to get every EMS department in America the equipment and support they deserve. During my first months in office, we passed the American Rescue Plan, investing billions of dollars to support EMS roles. Today, we are working with State, local, Tribal, and territorial governments to keep EMTs on the job and to help them handle trauma and burn out. We are working to get departments the resources they need to provide better training and equipment for EMS providers. To help ease staffing shortages, we are also helping communities recruit and train more firefighters, who often provide emergency medical services as well. We are fighting to ease the burden of student loans. In all, we have cancelled debt for 4.6 million student borrowers, including for nearly 900,000 public service workers by fixing the Public Service Loan Forgiveness Program, which many non-profit or government EMS provider employees could be eligible for.
I have often said that courage lies in every heart, and the expectation is that it will one day be summoned. It is summoned every day for America’s EMS providers. They embody the best of our Nation — bravery, honor, and respect, never failing to answer the call to help others. This week, we thank them and the unions that protect so many of our EMS providers and promise to always have their backs.
NOW, THEREFORE, I, JOSEPH R. BIDEN JR., President of the United States of America, by virtue of the authority vested in me by the Constitution and the laws of the United States, do hereby proclaim May 19 through May 25, 2024, as National Emergency Medical Services Week. I call upon public officials, doctors, nurses, paramedics, EMS providers, and all the people of the United States to observe this week with appropriate programs, ceremonies, and activities to honor our brave EMS workers and to pay tribute to the EMS providers who have lost their lives in the line of duty.
IN WITNESS WHEREOF, I have hereunto set my hand this seventeenth day of May, in the year of our Lord two thousand twenty-four, and of the Independence of the United States of America the two hundred and forty-eighth.
JOSEPH R. BIDEN JR.
Written by AAA Staff on . Posted in Events.
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