October 15, 2025 | 14:00 ET | Free to AAA Members / $200 List

Public relations isn’t just for big organizations—it’s a powerful tool for any EMS agency or association group looking to promote its message, engage its community, and manage tough conversations with confidence. In Amplify Your Voice: The Power of PR, we’ll dive into practical strategies for preparing clear, compelling messages, selecting the right spokesperson, and capturing content that tells your story through social media. You’ll learn – from the Operations perspective, as well as the PR perspective – how everyday moments can become mini storytelling opportunities that build trust and visibility. We’ll wrap up with a quick primer for issue management—so you’re ready when the hard questions come your way. Whether you’re new to PR or just need a refresh, this session will equip you with the tools to communicate with purpose and authenticity.