Recorded May 17, 2023 | Speakers: Scott Moore, Esq. and Kathy Fredrickson.

Join AAA Human Resources Consultant Scott Moore, Esq., and Kathy Fredrickson, Digital Marketing Clinic Director and Faculty from the University of Wisconsin Oshkosh, as they discuss the evolution of digital marketing and how it has evolved to become one of the most powerful recruitment and retention tools an employer can utilize to drive results. During this program, we will discuss how an employer can develop a workplace brand that will attract candidates and engage your existing workforce. We will review several EMS agencies’ digital marketing efforts, highlighting those elements that your organization can employ to achieve your recruitment and retention goals!