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Author: Maria Bianchi

Maria Bianchi, CAE, has served as the CEO of the American Ambulance Association (AAA) since 2002 and has worked in non-profit health care management for more than 30 years. She has represented the Association on several National Task Forces and Committee and currently sits as a voting member of the Federal Cybersecurity & Infrastructure Security Agency's Emergency Services Sector. Her expertise in such areas as Board governance, strategic planning and fundraising lends itself well to working with associations of all types including individual membership organizations and trade associations. Maria also has served as the Chair of Community Health Charities of the National Capital Area, a non-profit organization of 67 local and national charities that raises money through workplace giving campaigns. In addition, she is a sought-after speaker and has presented at numerous local and national conferences, including the National Downs Syndrome Society where she presented on Board and Volunteer Relationships and Development. Maria has been integral in the strategic planning process to several external organizations including Women in Government Relations, The Association for the Advancement of Automotive Medicine and the Emergency Department Practice Management Association. Prior to joining AAA, Maria worked for the American Heart Association, the American Lung Association, and the Crohn’s and Colitis Foundation of America in a variety of senior management positions. She received her Bachelor of Arts and master’s degrees from George Washington University’s School of Education and Human Development.

Telling Our Story

To this day, ambulance services in the United States are still the only health care provider that delivers care regardless of a patient’s ability to pay. When you call 911, the medics show up and immediately begin providing health care. No one asks for an insurance card, or a credit card. They ask questions regarding the patient’s medical history… anything they need to know to provide better patient care.

Ambulance services provide more uncompensated care than any other health care professional in the United States. They must be ready to provide that service any moment, any hour of any day. There are no “office hours” or closed signs.

For many patients and their families, they are the best things to happen on the worst day of their lives. They take care of us.

But for whatever reason, some legislators, regulators, insurers look at our providers as transportation services, a commodity, and a supplier of services like durable medical equipment. They assume our costs are related to each trip and rarely consider that we always have to be ready to respond and only get paid when we transport. That is until someone they love needs us.

The AAA leadership is committed to changing all that. We refuse to let our industry be defined by stakeholders who may not understand the complexities of our world, of our medicine, our protocols and our services. We are looking to change the course of our future by mandating that we be viewed as providers and not suppliers or widgets. We fervently and wholeheartedly believe that we make an even greater difference to the health and well being of the communities we serve because of our distinct nature of our services: we are mobile, we are everywhere, we are underutilized because of a reimbursement structure that only allows for compensation when transporting. Therefore, the only way for ambulance services to not just survive but thrive in any future health care system is to attain provider status. It is the game changer. It puts us in the drivers seat regarding the type of service we should provide (treat and refer, alternative destinations, collaborative models of care). It makes our services more nimble, efficient, and better able to serve our communities.

Because CMS will mandate cost reporting for anyone getting reimbursement through their programs, we are fighting hard to insure that our data is collected accurately, allowing our industry of primarily small, rural providers who at times are the only ones within 100’s of square miles providing health care the least burdensome way of providing that data… and make no mistake, folks—we need data to prove what every ambulance service providers knows in the United States… we are significantly underpaid by Medicare and Medicaid. So I implore every ambulance service to join us in our fight for our future… to help us be identified by those who have influence on our regulations and reimbursement rates, that we have been and are providers of health care and as such need to be recognized and compensated for the lifesaving work we do.

We cannot do it without you.

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Maria Bianchi, CAE, is the executive vice president of the American Ambulance Association.

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