This page is a work-in-progress, last updated August 5, 2016. Please check back frequently for additions and updates. AAA knows that your ambulance service is doing great things in your community. However, it can be challengin to effectively share with the media and the public the impact of your efforts. Below is a listing of tips and resources that may assist you in telling key stories. (Please note that AAA does not endorse any of these companies unless otherwise noted.) Social Media Basics Building a social media presence for your service can sound daunting, but it is okay to start small. Social media is a great way to share stories about your ambulance service in a real-time fashion, as well as to gain exposure for your business to contract decision-makers. Set up business accounts on at least Facebook Pages and Twitter. Power users (and future power users!) can think about using Instagram and LinkedIn company pages, too. If you aren’t planning to manage the accounts yourself, designate reliable, tech-savvy employees as administrators. Don’t “get” what Twitter is, or why it is important? This is a good overview. Be sure to add descriptions, your logo, and cover photos when you set up your accounts. It…

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