Speakers: Rob Lawrence, Alexia Bratiotis Jobson, Mark Tenia

Keeping Your Agency In The Public Eye: The PR, Publicity, And Media Workshop

The EMS industry is now constantly in the public eye, whether it is courtesy of bystander iPhone users or the news crew looking for a breaking story. Some of the leading EMS industry media handlers with experience on both sides of the camera and reporter’s notebook are teaming up to offer a concentrated class in press, publicity, and keeping your organization consistently in the positive public eye. The preconference will break down media, social media, and public relations into its constituent parts to allow the attendee to create their own media strategy, content plan, and be armed with the knowledge, skills, tips, and tricks to deliver positive news and if necessary, defend any organization.