Session 4: Marketing Solutions – Understanding Deployment Strategies for the EMS Marketer to Control Unit Hour Costs

Time: 11:15AM to 12:30PM | Track: Efficiencies & Strategies | Presenter: Brent Dierking and Janet Smith

Marketing Professionals work hard to ensure that their customer’s transportation needs are being met. A delayed response may result in the end-user deciding to use another EMS service. Agencies are often faced with the decision to either add unit hours with the hopes of generating more transports or to limit unit hours waiting on transport growth to justify adding ambulances to the system. This session is designed to help Marketing Professionals understand the balance of unit hour production with transport volume resulting in more efficient marketing and enhanced communications with operations.