2017 AMBY Nominations Now Open!

Nominations for the 2017 AMBY Awards is now open! The AMBYs recognize excellence in the ambulance profession and the ingenuity and entrepreneurial spirit that epitomize AAA members. Honor excellence in EMS by nominating a project within a service or company for consideration.

Read the 2016 case studies to find out why we’re passionate about honoring your commitment to excellence.

Why Bring the AMBYs to Your Organization?

Share Your Knowledge with Your Peers

By entering the AMBYs you show your commitment to excellence in the ambulance industry and your willingness to share your superior accomplishments with your peers. Winners will are awarded during the AAA Awards Reception at our Annual Conference & Trade Show in Las Vegas, In addition, all entries will be shared with the AAA membership on the website, in the association’s mobile event app and as an online publication.

Show Your Value to Your Community

AMBY Award winners are given the American Ambulance Association’s AMBY Award Winner logo to proudly display on their website, social media sites, and other marketing collateral to let key stakeholders know the Association recognizes your contribution to the industry as outstanding. In addition, winners will receive a press release template to send to your local press. All winners will be published in a press release sent out by the association and in a case study and winner’s gallery e-publications.

Gain Valuable Feedback

The AMBY Awards are judged by your colleagues on the AAA Professional Standards Committee. With years of collective experience the panel of committee member judges understand the challenges, opportunities and desired outcomes inherent in the EMS profession. As leaders who value creativity and innovation they can appreciate the complex demands of the industry and will provide thoughtful and useful feedback in the scoring of all entries.

Strengthen the Profession

Award-winning work helps to nurture the EMS industry’s deeply rooted culture of collaboration, cooperation and a passion for excellence in patient care. The AMBY Award Winners’ Gallery will provide an inspiring collection of winning strategies and best practices to be emulated by other AAA members.


How to Enter

AMBY Award entries are open to AAA ambulance service members and our affiliate members. All entries must include a Statement of Entry. Statements of Entry and all supporting documentation are submitted through our online form with requirements listed below. Entry materials will be retained and shared with AAA members as best practices and entrants agree that all materials may be used by the AAA for AMBY marketing purposes.

Entries will be judged by the Professional Standards Committee. Entries and will be judged against their own objectives not against each other, in 4 equally weighted areas: Goals, Planning & Implementation, Project Results and Impact. Any judge having business relations with an entrant must recuse themselves from scoring that entry. Both the high and low scores will be thrown out and remaining scores will be averaged. Work completed within the last 18 months will be eligible for entry. All Entrants will be notified of the results prior to the AAA Annual Conference & Trade Show.

Ambulance Services

Statement of Entry Requirements

Statement of Entry Requirements

  • Organization
  • Service Type
  • Service Size
  • Individuals involved in the project
  • Situational Analysis
  • Project Goals
  • Planning & Implementation
  • Project Results
  • Impact
  • Cost/Budget ( can be submitted as overall % to departmental budget)

Entry Categories

Entry Categories*

  • Public Relations Campaign
  • Community Impact Program- open to any community based program to include: Safety, Environmental, Health or Awareness Campaigns, Corporate Give Back or any other program that was designed for, or impacted your community.
  • Employee Programs -can be any employee program from recruitment and retention to recognition, leadership development, training, EMS Week programs, etc.
  • Quality Improvement Program
  • Clinical Outcome Project
  • Innovation in EMS
  • Other



AAA Members: $100 per entry
Non-Members: $500 per entry


Affiliates (Vendors) 

Statement of Entry Requirements

Statement of Entry Requirements

  • Organization
  • Product or Service Provided
  • Individuals involved in the project
  • Situational Analysis
  • Target Demographic
  • Project Goals
  • Planning & Implementation
    Project Results
  • Impact for customer
    Cost/Budget (affiliate or client budgets will not be shared or published by the AAA)

Entry Categories

Entry Categories*

  • Equipment/Supplies
  • Consulting/Management
  • Financial/Administration
  • Quality/Safety
  • Education/Training
  • Technology/Hardware/Software



Affiliate Members: $500 per entry
Affiliate Non-Members:  $1,000 per entry

Winning Affiliate entries that include work or projects involving a client that is an AAA member will receive duplicate AMBY’s and both the vendor and the client will be acknowledged as winners.

President’s Perspective: July 2017

Dear Fellow AAA Member,

I am proud to share with you that just yesterday legislation was introduced in the House on a long-term extension of Medicare ambulance add-ons. The House bill follows introduction of the Medicare Ambulance Access, Fraud Prevention and Reform Act (S. 967) in the Senate, giving us a bill in both houses of Congress.

The Ambulance Medicare Budget and Operations Act (H.R. 3236) would extend for five years the 2% urban, 3% rural, and super rural bonus increases. The bill would also direct CMS to collect cost data from ambulance service suppliers. The AAA has been working with Congressman Nunes (R-CA) and Upton (R-MI) as well as the House Ways and Means and Energy and Commerce Committees on the bill language. You will soon receive a Call to Action to reach out to your Representatives to cosponsor the new House bill.

  1. 967 would make the add-on payments permanent and direct CMS to collect cost data from ambulance service suppliers using a survey methodology. Since its introduction, four additional Senators have signed on to co-sponsor S. 967, Senators Sanders (VT), Cochran (MS), Tester (MT) and Gillibrand (NY), bringing the total number of cosponsors to nine. While this is good progress, we need our member’s continued assistance in getting more co-sponsors on both of our bills.

While both bills meet the needs of our industry, the language in the two bills is different. That being said, it is not uncommon for the Senate bill and the House bill to have minor differences in their respective language that have to be worked out before getting final approval. When this happens, a special conference committee made up of members from both houses will work together to come to consensus about the different provisions in the bill. It is unlikely that our bills will be passed as stand-alone legislation. Instead, our provisions will likely be included in a larger bill similar to how the extenders were passed last time as a part of the CHIP (Children’s Health Insurance Program) Reauthorization Act. It is crucial that we have as many co-sponsors on both of our bills so that we can again be included on a larger piece of legislation.

The Medicare ambulance add-on payments will expire on December 31, 2017. To ensure continued access these critically-necessary extenders, we need the collective advocacy of ambulance services across the country. We ask that you please add your voice to the AAA’s by writing your Senators in support of Bill S.967. Additionally, you will soon receive a Call to Action to reach out to your Representatives to cosponsor the new House bill.

As always, the AAA Board, Government Affairs Committee, advocacy consultants, and staff are working diligently to build support on Capitol Hill to ensure that this vital revenue remains in place. If you missed our June 29 government affairs update webinar, I invite you to watch it on-demand now.

Annual Conference

The Education Committee recently finalized programming for the 2017 AAA Annual Conference & Trade Show. This year, we welcome three exciting keynotes—Steven M.R. Covey, Mel Robbins, and Dr. Zubin “ZDoggMD” Damania—as well as dozens of industry leaders and experts. I hope that you will join me and hundreds of our colleagues in ambulance leadership in Las Vegas in November! Online registration is open now.

Educational Events

AAA will host its inaugural SimLab workshop in Tulsa, Oklahoma on September 28. We are excited to share with members this immersive learning experience. AAA SimLab content will also be featured at the Mississippians for EMS Conference October 2–4 in Biloxi, Mississippi.

Save the date for AAA’s newest educational partnership, the Midwest EMS Expo May 2–3, 2018 in La Crosse, Wisconsin. Co-hosted with the Minnesota Ambulance Association and the Professional Ambulance Association of Wisconsin, the Midwest EMS Expo will bring together the best in national and regional education.

AAA is also proud to offer learning on-the-go, in the form of engaging webinars on human resources, reimbursement, compliance, and other topics. Don’t miss upcoming sessions on drug use, the OIG Safe Harbor on Cost Sharing, and the management of airborne medical emergencies.


I am happy to share with you that AAA has a new URL, www.ambulance.org. This updated domain should assist us in clearly communicating our identity to the world, as well as in attracting new members not previously familiar with our organization.

Capital Campaign

To date, we have raised more than $255,000 of our $1mm Capital Campaign goal through the generous contributions of our fellow members. Our deepest thanks to all who have given. If you have not done so already, please consider donating today. Funds contributed to this campaign are managed separately from operating accounts, and can only be accessed after a full Board vote.

Stars of Life

It was a privilege to see many of you at Stars of Life in Washington in June. This year’s Stars program recognized 108 EMS providers from across the nation who have served their communities with distinction. The Stars, accompanied by their executive-level Hosts, met with their Senators and US Representatives to shine a light on the importance of ambulance services to our healthcare infrastructure. Nominations for the 2018 class of Stars will open in January. We hope to meet your Stars in D.C. next year.

As always, please don’t hesitate to contact the AAA at 703-610-9018 or info@ambulance.org if we can be of assistance to your service.

Thank you for your service to your communities, and have a great summer.

Mark Postma
American Ambulance Association
“Representing EMS in America”

2017 AAA Annual Conference Call for Presentations

AAA 2017 Annual Conference & Trade Show
November 13-15, 2017, Caesars Palace

We are asking those individuals interested in presenting at the American Ambulance Association’s Annual Conference & Trade Show to respond to our Call for Presentations.

This premier event is one of the largest inclusive gatherings of ambulance and pre-hospital care leaders, and features distinct tracks for Workforce Management, Reimbursement and Policy, and Executive Leadership. Our primary focus continues to be providing critical information that both new and established ambulance services may utilize to better serve their communities and operate their services more efficiently and profitably. To submit a proposal, please fill out our Call for Presentations form.

The following are general topics areas to be addressed but other subject areas are welcome:

  • Recruitment, Retention, and Human Resources
  • Operations, Risk Management and Safety
  • Management and Supervision
  • Leadership Development & Structure
  • Improved Fleet Maintenance/Management
  • Clinical/Quality Assurance Program
  • Reimbursement/Patient Accounts
  • Innovations, Technology, and Communications
  • Emerging Healthcare Trends/Hot Topics
  • Healthcare Reform/Public Health/Partnering with ACO’s

Format of Sessions:

Sessions, unless otherwise requested, are 75 minutes including Q&A. We are accepting single speaker as well as panel discussions. Sessions may be either classroom style or set for small workgroups. Hands-on workgroups and audience involvement is preferred. Individual speakers are encouraged to speak from the floor and interact with the audience. Powerpoints are optional but audience takeaways are highly encouraged.

Proposal Instructions:

Please be advised that participation as a presenter is strictly on a voluntary basis. AAA is unable to pay speaker fees or travel and lodging expenses. Participation will be at your own expense for your own exposure and promotion.

Information to be included on your proposal:

  • Name, title, organization affiliation, address, city, state, zip code, business phone number with area code and e-mail address.
  • AAA membership status. It is not necessary to be a member of AAA to submit a session proposal. However, some preference will be given to AAA members.
  • Title of proposed session
  • Experience Level of speaker/s for large national conference or audiences. Please include the event names & dates
  • A detailed narrative description of the proposed session or workshop, including the following, as appropriate:
  • Experience Level (basic, intermediate or advanced) of intended audience
  • Recommendations, findings or practice models for replication
  • Describe what your audience will be able to take away from your presentation and be able to use immediately in their business or personal life.
  • 50-75 word description of your presentation for marketing purposes

The deadline for submissions is March 31, 2017. Applicants may have more than one submission for any type of session. Audience involvement is highly encouraged.

Submit a Proposal

2016 AAA Board of Directors Election Results

The winners of the 2016 AAA Board of Directors election are listed below. Please join us in thanking all candidates for their service to the American Ambulance Association.


President-Elect (2018)aarron-reinert

Aarron Reinert
Executive Director
Lakes Region EMS




Treasurer (2018)

Shawn Baird
Woodburn Ambulance Service, Inc.




Secretary (2018)

Randy Strozyk
Senior Vice President – Operations
American Medical Response


Region I


Director (2018)

Ronald Quaranto
Chief Operating Officer
Cataldo Ambulance Service


Alternate Directorfred-dellavalle-3

Alfred “Fred” Della Valle
Vice President Government Relations East Region
American Medical Response


Region II


Director (2018)

Russell Honeycutt
Executive Director of Government Affairs
Central EMS


Alternate Director

Larry Wiersch
Chief Executive Officer
Cetronia Ambulance Corps, Inc.


Region III

Director (2018)godden-kim

Kimberly Godden
Vice President, Legal and Corporate Compliance
Superior Air-Ground Ambulance Service, Inc.



Alternate Directorbachman-barbara

Barbara Bachman
Chief Financial Officer
Emergent Health Partners / Huron Valley Ambulance


Region IV

Director (2018)lehman-angie

Angela Lehman
Chief Revenue Officer
Emergency Medical Services Authority



Alternate Directortetrault-david

David Tetrault
Administrator/ CEO
St. Francois County Ambulance District


Region V

Director (2018)????????????????????????????????????

JD Fuiten
Metro West Ambulance



Director (2017)paul-pedersen

Paul Pedersen
Chris ArchuletaManaging Partner
Arizona Ambulance Transport


Alternate Director 

Chris Archuleta
Superior Ambulance Service, Inc.


That Special Time of Year (President’s Perspective)

That time of the year is rapidly approaching… no, not the elections, Thanksgiving, or Christmas, but the American Ambulance Association Annual Meeting—November 7 through 9.

Last year, our Annual Conference was a huge success, with a buzz in and around the meeting. That buzz was the result of energy that our members took away from each and every part of the meeting, from our keynote speakers, exhibit hall vendors, interactive educational sessions, and our newly re-launched AMBY awards.

I want to extend an invitation to our entire membership to attend this fantastic event. The take away information from the educational sessions will assist you in operating your business back at home.

The Committee Meetings that occur at the AAA meeting are a valuable opportunity to hear about a wide array of issues in our industry, but even more importantly, offer the opportunity for you to provide your valued input on strategies for our association.

If those benefits are not enough, I feel the most important benefit is the networking that occurs. Before, during, and after the sessions, you will be able to share and learn from best practices from fellow industry leaders from Coast to Coast.

I hope you are excited as I am about our upcoming meeting this November. I urge you to attend, learn, share, and take back many pearls of wisdom for your business.

I hope to see you there, and please track me down to say “Hi”!


Mike Hall of Nature Coast EMS is the president of the American Ambulance Association.

2016 AAA Award Winners Announced

The AAA is proud to announce this year’s award winners. Awards will be presented at the AAA Annual Conference and Tradeshow Awards Reception on Tuesday, November 8, 2016. Please join us in congratulating the winners.

J. Walter Schaefer Award

Randy Strozyk, American Medical Response

The J. Walter Schaefer Award is given annually to an individual whose work in EMS has contributed positively to the advancement of the industry as a whole. Randy has achieved this through his tireless dedication and service to the industry and his role in elevating the association and its members to national prominence.

Robert L. Forbuss Lifetime Achievement Award

Julie Rose, Community Care Ambulance

The Robert L. Forbuss Lifetime Achievement Award is named in honor of the first Executive Director of the American Ambulance Association. It recognizes a volunteer leader who has made a significant long-term impact on the association. Julie has held numerous leadership positions in the AAA including Membership Committee Chair, Region III Director and Alternate Director. Julie has worked tirelessly to get members of her Region to join the AAA, knowing that it is important to participate in the national organization to be part of the team finding solutions to today’s challenges in EMS.

President’s Award

Jon Howell, Huntsville Emergency Medical Services, Inc. (HEMSI)
Asbel Montes, Acadian Ambulance Service
David Tetrault, St. Francois County Ambulance District

These awards are given by the President to volunteer leaders who have shown commitment to the advancement of the AAA above and beyond the call of duty. This year the three outstanding volunteers represent tireless work on behalf of the AAA.

Jon Howell has served as the chair of the AAA’s nominating committee for 4 years and in that time has worked to grown the involvement of our members to participate in the AAA nominating and election process.  Asbel Montes has worked tirelessly as Co-Chair of the Payment Reform Committee, and David Tetrault has served as a Region IV Board or Director as well as an active participant on the Membership and Education Committee.  AAA President Hall was quoted as saying, “this award is given by the sole discretion of the President of the AAA and I cannot think of three more deserving individuals than Jon, Asbel and David.  No matter what I have asked them to do for the AAA, they have taken on the task with determination, commitment and a level of servant leadership rarely seen anymore.”

Distinguished Service Award

Brian Choate, Solutions Group
Kathy Lester, MPH, JD, Lester Health Law & AAA Healthcare Consultant
Scott Moore, Esq., EMS Resource Advisors LLC & AAA Human Resources Consultant
Brian Werfel, Esq., Werfel & Werfel, PLLC & AAA Medicare Consultant

The American Ambulance Association (AAA) is proud to award Brian Choate, Kathy Lester, Scott Moore, and Brian Werfel with 2016 Distinguished Service Awards.

The Regional Workshop team worked countless hours to create the content for the four compliance, billing and reimbursement policy workshops that were presented throughout the country. The workshops were designed to help all types of services structure their billing departments more maximum efficiency and integrity.

It is for this dedication of the team members to the AAA that we are proud to recognize Brian Choate, Kathy Lester, Scott Moore, and Brian Werfel with the 2016 Distinguished Service Award.

Partner of the Year Award

National Association of Emergency Medical Technicians (NAEMT)

The Partner of the Year Award is given to an EMS partner whose collaboration with the AAA enhances educational programs, legislative priorities and/or member benefits. This pas year the NAEMT has partnered with the AAA on numerous projects including Medicare Relief, EMS Compass and most recently issues a joint statement regarding Payment Reform Policies for EMS.

Affiliate of the Year Award


The American Ambulance Association (AAA) is proud to award Avesta with the 2016 Affiliate of the Year Award. The award is given to the vendor whose supports the programs of the association. Avesta is dedicated to solely to the practice of Human Capital Management and the development of solutions that meet the unique human resource challenges of their EMS clients. This year’s Affiliate winner has shown unconditional support of the AAA Stars of Life Program. The Stars of Life event, held annually in Washington, D.C., publically recognized and celebrates the achievements and exceptional work of EMS professionals.

AMBY Awards Now Open for Nominations

AMBYlogotransparentThe 2016 AMBY Awards are now accepting nominations for outstanding work done by ambulance services and vendors!

The American Ambulance Association’s AMBY Awards Program delivers best practices for all AAA members.  The AMBY’s recognize excellence in the Ambulance profession and the ingenuity and entrepreneurial spirit that epitomize AAA members.  Read the 2015 Case Studies and find out why we’re passionate about honoring your commitment to excellence.

Entering the AMBY’s allows you to show your commitment to excellence in the ambulance industry and your willingness to share your superior accomplishments with your peers. Winning entries will be awarded at our Annual Conference and Tradeshow in Las Vegas, and all entries will be shared with AAA members on the website, in the association’s mobile event app and as an online publication.

The AMBY Awards are judged by your colleagues on the AAA Professional Standards Committee. As leaders who value creativity and innovation they can appreciate the complex demands of the industry and will provide thoughtful and useful feedback in the scoring of all entries.

Award-winning work helps to nurture the EMS industry’s deeply rooted culture of collaboration, cooperation and a passion for excellence in patient care. The AMBY Award Winners’ Gallery will provide an inspiring collection of winning strategies and best practices to be emulated by other AAA members.

Enter Now

Deadline for entry is August 15, 2016. Winners will be notified on September 9, 2016.

American Ambulance Association and Journal of Emergency Medical Services Announce Collaboration

Press Release

For Immediate Release


Amanda Riordan
Membership Director
American Ambulance Association

A.J. Heightman, MPA, EMT-P
Journal of Emergency Medical Services

Baltimore, MD, February 25, 2016 – The American Ambulance Association (AAA) and the Journal of Emergency Medical Services (JEMS) today announced a collaboration to bring robust content and educational offerings to AAA members in the emergency medical services (EMS) and medical transportation industry.

AAA members will now receive complimentary access to EMS Insider gated content covering key EMS topics for top-level decision-makers. Additionally, JEMS will provide in-depth journalistic coverage, as the exclusive media partner, of AAA’s events and initiatives, including the Stars of Life EMS personnel recognition program.

“We are excited to bring innovative EMS Insider content and high-quality event coverage to our members,” said American Ambulance Association executive vice president Maria Bianchi. “We look forward to working with the JEMS team to shine light on the AAA Stars of Life who do so much for their communities.”

JEMS is pleased to collaborate with the American Ambulance Association,” said A.J. Heightman, editor-in-chief of JEMS and EMS Insider. “AAA members are EMS leaders, and we look forward to providing additional content that will support their efforts to provide expert care to patients while driving operational excellence.”

To kick off the partnership, AAA will exhibit at EMS Today Conference and Exposition|The JEMS Conference 2016 in Baltimore, February 25–27, accompanied by top leaders from the member community. JEMS will in turn serve as the official media partner of AAA’s Stars of Life in Washington, D.C. April 11–13, bringing fresh visibility to the EMS heroes honored there. The collaboration will carry through the 2016 AAA Annual Conference and Tradeshow and EMS Today Conference and Exposition|The JEMS Conference 2017 in Salt Lake City, UT, with additional content and networking opportunities for AAA members to be developed over time. “This is just the beginning,” said JEMS’s A.J. Heightman.

About the American Ambulance Association (AAA)

Founded in 1979, the American Ambulance Association represents hundreds of ambulance services across the United States that participate in emergency and nonemergency care and medical transportation. AAA’s advocacy, member resources, educational offerings, and publications support excellence in pre-hospital care, an essential part of the public healthcare system. www.ambulance.org

About the Journal of Emergency Medical Services (JEMS)

As “The Conscience of EMS,” JEMS leads the industry in providing the EMS advanced provider, instructor and administrator with clinical breakthroughs, product reviews, continuing education and more. JEMS is backed by the strength of PennWell, a media and information company with 130 print and online magazines and newsletters, 60 conferences and exhibitions on six continents, and an extensive offering of books, maps, websites, research products, digital media, and database services. www.jems.com.

About PennWell Corporation

Founded in 1910 in Tulsa, Oklahoma, PennWell Corporation is a privately held and highly diversified business-to-business media and information company that provides quality content and integrated marketing solutions for the following industries:  Oil and gas, electric power generation and delivery, hydropower, renewable energy, water and wastewater treatment, waste management, electronics, semiconductor manufacturing, optoelectronics, fiber-optics, aerospace and avionics, LEDs and lighting, fire and emergency services, public safety, and dental.

PennWell publishes over 130 print and online magazines and newsletters, conducts 60 conferences and exhibitions on six continents, and has an extensive offering of books, maps, websites, research and database services.  PennWell Public Safety, a PennWell business located in La Jolla, CA, produces public safety products and services including JEMS (Journal of Emergency Medical Services), JEMS.com, Law Officer Magazine, EMS Today Conference and Exposition, LawOfficer.com and other products.

In addition to PennWell’s headquarters in Tulsa, Oklahoma, the Company has major offices in Nashua, New Hampshire; London, England; Houston, Texas; San Diego and Mountain View, California; Fairlawn, New Jersey; Moscow, Russia; and Hong Kong, China.  www.pennwell.com

– END –

Lee Ann Pond, Rob Lawrence

Podcast: Word on the Street Previews AAA 2015

This week, Word on the Street podcaster Rob Lawrence previews the American Ambulance Association Annual Conference & Tradeshow over at EMS World.

Thanks to Rob for the great discussion featuring AAA’s senior vice president of government affairs, Tristan North, Lee Ann Pond, chief administrative officer of the Richmond Ambulance Authority (RAA), and Dan Fellows, RAA fleet manager.

Listen to Podcast

Already registered for #ambucon15? Don’t miss Lee Ann’s session, Staff Retention and Leadership Development, onsite at AAA 2015!

Not yet signed up? It’s not too late to join us at Annual November 1–3 in Las Vegas. Learn more.


AAA 2015: Afterburner CEO, Survivor Contestant to Keynote

AAA is delighted to announce that one of our Annual Conference & Tradeshow keynotes will be James “Murph” Murphy, Founder & CEO of Afterburner. Murph will be joined by Terry “TD” Deitz, contestant on this season’s Survivor!

James “Murph” Murphy

James “Murph” Murphy, the Founder & CEO of Afterburner, Inc., has a unique and powerful mix of leadership skills in both the military and business worlds. Murph joined the U.S. Air Force where he learned to fly the F-15. He logged over 1,200 hours as an instructor pilot in the F-15 and accumulated over 3,200 hours of flight time in other high-performance aircraft.

As the 116th Fighter Wing’s Chief of Training for the Georgia Air National Guard, Murph’s job was to keep 42 combat-trained fighter pilots ready to deploy worldwide within 72 hours. As a flight leader, he flew missions to Central America, Asia, Central Europe and the Middle East.

Prior to his service in the U.S. Air Force, Murph had a successful career in imaging equipment sales, where he helped increase his company’s sales by 500%. Years later, he became Director of Sales for a small paint company. The concepts he developed and utilized in business and the U.S. Air Force would become known as Flawless Execution®. Applying Flawless Execution’s continuous cycle of planning, briefing, executing, and debriefing, he increased his new employer’s sales from $5 million to $52 million per year. Realizing that all companies and organizations could benefit from these same concepts, Murph started Afterburner Incorporated in early 1996.

Through his leadership, Afterburner landed on Inc. Magazine’s “Inc. 500 List” twice. Murph has been featured in The Wall Street Journal, BusinessWeek, Inc. Magazine, Newsweek, Meetings & Conventions Magazine and has appeared on CNN, Fox News, and Bloomberg News. He was also named as one of Atlanta’s top 50 entrepreneurs by Catalyst Magazine. To date, the Afterburner team of elite military professionals has led over 1 million executives, sales professionals, and business people from every industry through Afterburner’s Flawless Execution ModelSM, and its unique, high-energy programs.

Murph and the Afterburner team have shared the podium with notable speakers like Bill Clinton, Condoleezza Rice, Marcus Buckingham, Colin Powell, J.W. Marriott Sr. and Terry Bradshaw. Murph serves as a panel member of the League of Extraordinary Minds with business and self-improvement gurus such as Tony Robbins and Stephen Covey. He is the author of the six groundbreaking books, including Flawless Execution (2005), Down Range (2013), and Courage to Execute (2014) through Harper Collins publishing, and has spoken at many of the world’s most notable business schools to include Harvard, Wharton, Cornell, Emory, Duke and Fudan University in Shanghai, China.

Terry “TD” Deitz

Fighter pilot, Business Owner, T.V. Host, Airline Captain, Coach, Motivational Speaker, Inventor, Philanthropist and one of our most Dynamic Speakers, Terry “TD” Deitz is an expert at finding the time to constantly pursue Flawless Execution in everything he does.TD has hosted, produced and appeared on television shows on CBS’s, SURVIVOR, the History Channel’s, Modern Marvels, and the Discovery Channel’s, Great Planes, and as one of Afterburners Main Speakers has worked with hundreds of outstanding companies and organizations. As a retired Navy Fighter Pilot, TD brings the right perspective of how a company can leverage Flawless Execution in every facet of their operation and execution. “There is not a more powerful model out there then the Flawless Execution Cycle, it will propel your business at mach speed to the top of your business space, and….keep it there!” His favorite part of the model, the Debrief.

TD, attended United States Naval Academy from ’78-’82, honing his leadership skills on and off the baseball diamond. His Academy experience culminated in a “Sweet Sixteen” baseball appearance and a degree in Meteorology.

Prior to flight school, TD qualified as Officer of the Deck, on the world’s longest Nuclear Aircraft Carrier, ths USS Enterprise (CVN-65), one of the youngest officers ever to do so. In 1984, he accepted orders to Navy Flight School and follow on assignment to fly the F-14 Tomcat, made famous in the movie, TopGun. He spent 3 years of his life deployed on aircraft carriers around the world. “I had the honor of operating with some of the world’s best leaders, mentors, and fighter pilots, who had a large part in defining how I conduct my life and business affairs.”

TD has been a valued member of the Afterburner team since 2007 and is busy working initiatives involving University level education, Debriefs, and the utilization of the Flawless Execution Model in College Athletics. “Good leadership in the boardroom, in planning sessions, and out in the field, requires consistency and good habits. Flawless Execution will equip your organization with the tools and processes needed to be both consistent and forward leaning, and at the top of whatever space you are operating in!”


See Afterburner at AAA Annual Conference & Tradeshow in Las Vegas, November 1–3!

2015 AAA Award Winners Announced

Awards will be presented at the AAA Annual Conference and Tradeshow Awards Reception on Monday, November 2, 2015. Please join us in congratulating the winners.

J. Walter Schaefer Award

Ron Thackery, American Medical Response

The J. Walter Schaefer Award is given to someone who has positively advanced the industry as a whole. Ron exemplifies this through his tireless efforts to improve the safety of employees and patients, including work on compliance, OSHA, vehicle safety, proper use of personal protective equipment, and ambulance standards.

Robert L. Forbuss Lifetime Achievement Award

Jerry Zapolnik, Formerly of Huron Valley Ambulance

The Robert L. Forbuss Lifetime Achievement Award is named in honor of the first Executive Director of the American Ambulance Association. It recognizes a volunteer leader who has made tremendous long-term impact on the association. Over the course of Jerry’s volunteer tenure with the AAA, he has chaired numerous committees including Education and Data. Most recently, he sat on the AAA Board of Directors as a Region III representative.

President’s Award

Russell Honeycutt, Central EMS

This award is given by the President to an individual volunteer leader who has shown commitment to the advancement of the AAA above and beyond the call of duty. Russell’s work on membership recruitment and outreach in 2015 perfectly exemplifies a volunteer leader championing the great work of the association to both current and prospective members.

Distinguished Service Award

J.D. Fuiten, Metro West Ambulance

This is only the second time that the association has given a distinguished service award. J.D. has given innumerable volunteer hours to the AAA. His financial support of AAA programs and events has no equal, and his outreach to his Members of Congress has helped the AAA gain temporary Medicare relief for the industry.

Partner of the Year Award

National Rural Health Association

The National Rural Health Association is receiving the Partner of the Year Award for its ongoing support of both temporary and permanent Medicare Relief for ambulance services, including Senate 377 and House 745.

AMBY Awards

Industry and Stakeholder Education

WinnerMedStar Mobile Healthcare – MIH Book and Education

Public Relations

WinnerSunstar/Paramedics Plus – Stay Alert-Stay Alive

Employee Program

WinnerMuskogee County EMS – COACHES Team
Honorable MentionAMR – LODD Program


WinnerAMR – Tuberculosis Program
Honorable MentionMetro West – Just Culture Program

Community Impact

WinnerLifeNet Inc. – Hannah’s Light
Honorable MentionProEMS – Overdose Sentinel Program

HHS OIG Report Discussion Added to Annual Conference

Late breaking AAA Conference update:

In order to address a Medicare reimbursement issue we feel is critical, AAA has decided to modify the Tuesday afternoon conference session being led by Brian S. Werfel, Esq.

Instead of covering medicare audits in this session, Mr. Werfel will now be leading an in depth discussion about a recent OIG Report on Questionable Billing Practices. The originally schedule session on preparing for medicare audits will be offered as a webinar. Further information about this new conference session is provided below.

Understanding the Recent OIG Report on Questionable Billing Practices

On September 29, 2015, the Department of Health and Human Services Office of the Inspector General released a report on “Inappropriate Payments and Question Billing for Part B Ambulance Transports”.  The report concluded that Medicare paid $24.2 million during the first half of 2012 for ambulance transports that did not meet Medicare program requirements.
In this special session, AAA Medicare Consultant Brian S. Werfel, Esq. will breakdown the OIG’s report, with special attention being paid to each of the 7 billing practices the OIG identified as “questionable”.  The session will include strategies that companies can implement to avoid these practices.  Brian will also discuss ongoing OIG enforcement activities related to the issues identified in this report.  The session will conclude with a Question & Answer period.

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Afterburner: The Relentless Pursuit of Flawless Execution

We are so excited to have a representative from Afterburner—a consulting company comprised of elite military professionals turned executive consultants—deliver the keynote address on Monday, November 2nd at the AAA Annual Conference & Tradeshow.

For nearly two decades, the Afterburner team of current and former fighter pilots, Navy SEALs, and other special operators have fueled organizational motivation in thousands of businesses by demonstrating the power of a revolutionary continuous improvement framework called Flawless Execution.

Afterburner believes that “Flawless Execution isn’t about perfection, it’s about the relentless pursuit of flawless outcomes.” They use a simple, scalable methodology to harness the power of complexity. This high-energy presentation is designed with specific application to our industry’s day-to-day challenges and promises to motivate all of us to increase agility and accelerate performance at the individual, team, and organizational levels.

Learn more about how AAA 2015 Annual Conference & Tradeshow can help you take your ambulance service to the next level.

See Dr. Zubin Damania, AKA ZDoggMD, at Annual Conference

The AAA is honored to have Dr. Zubin Damania – Physician, Entrepeneur, Stand Up Comic – Deliver the Opening Keynote at the Annual Conference

Who better to kick off our annual conference than Dr. Zubin Damania? Dr. Damania is the Director of Healthcare Development for Downtown Project Las Vegas, an ambitious urban revitalization movement spearheaded by Zappos.com CEO Tony Hsieh.

In addtion, Dr. Damania writes and performs comedic raps under the pseudonym ZDoggMD.  He’s an internet celebrity known for his music videos, parodies, and comedy sketches that educate patients and providers while mercilessly satirizing our dysfunctional healthcare system.

Through his work with the Downtown Project, Dr. Damania is making the leap from satire to actionable change by developing an innovative model of healthcare delivery that promotes wellness at both the individual and community level.

Before moving to Las Vegas, Dr. Damania was a practicing hospitalist at Stanford University for 10 years where received the Russell Lee Award for Clinical Teaching.

We hope you’ll join us and welcome Dr. Damania at AAA’s signature event which attracts over 700 senior level executives and key influencers from across the country:  November 1-3 at the iconic Casears Palace Hotel in Las Vegas.

Check out Dr. Damania’s TEDMED talk!

Register for the AAA’s 2015 Annual Conference and Tradeshow today!